Sun Tzu

John Boyd

Simon Wardley

THE ART OF STRATEGY
Steps Towards Business Agility
On Situational Awareness
OODA "Loops"
Wardley Maps

Interpreted and Compiled by Erik Schön


Paperback

With extended glossary and extensive index, printed in
high-quality colour 

Amazon US

Amazon UK 

Amazon Germany

E-Reader

With extended glossary and extensive index

Amazon Kindle Reader
Google Play Books 

Screen

With extended glossary, extensive index and hyperlinks
Leanpub

Web

Medium articles
13 parts,
5-10 min read each

PresentationS

Doctrine or Dogma?
Blog post, 12 min read
Video, 46 min
Slide deck, 28 pages
Seeing Around Corners

Blog post, 10 min read
Slide deck, 26 pages



FROM THE BOOK



Videos

46 min session at the online Map Camp, July 29, 2020
Blog post, 12 min read

Slide deck, 28 pages

58 min interview by Markus Andrezak on the Strategie Machen podcast, July 1, 2020

18 min interview by Jørn Larsen for the GOTO Book Club, June 22, 2020

Blog post, 5 min read

31 min interview by Barry Bettman  on the Business Agility podcast, September 4, 2019

46 min keynote at the Agile Leadership conference, March 13, 2019

Blog post, 11 min read
Slide deck, 42 pages



SUMMARY

What is strategy?
Why do you need it?

How do you do it?

And, how can you be more certain to succeed?


The Art of Strategy provides timeless answers to these eternal questions.
It is a short introduction to strategy through the insights of three successful strategists: Sun Tzu, John Boyd and Simon Wardley. It is a modern interpretation of Sun Tzu's The Art of War - the strategy classic written in China around 500 BC - using the lenses of Boyd (OODA "loop" inventor) and Wardley (Wardley Map inventor) who were both influenced by Sun Tzu.

 

Each chapter gently transforms The Art of War into a modern business setting and includes material from Boyd and Wardley in separate sections to complement and clarify Sun Tzu's terse, poetic text. The idea is to serve strategy in 13 short chapters requiring 5-10 minutes reading time each. An extensive glossary is included since many Chinese concepts are purposefully abstract and ambiguous.

 

You will discover new thinking patterns, e.g. OODA "loops" and situational awareness, as well as visualization tools like Wardley Maps that will help you, your team and your organization to sustainably thrive in a volatile, uncertain, complex and ambiguous world where the rate of change will never be slower than today. You will also improve your understanding of the (geo)political gameplays used by Boris Johnson, Donald Trump, Vladimir Putin and Xí Jìnpíng who are all inspired by Sun Tzu.


Reviews

"The Art of Strategy is condensed knowledge that all managers, agile coaches and other leaders should have. This is three thinkers from very different contexts. But as Erik has put it, with similarities and differences topic by topic, a fourth voice appears. That voice belongs to the interaction between the three narrators and it gives as much value to me as a reader as the other three voices do." Staffan Nöteberg, author of Monotasking

 

"Erik Schön has created a great example of Boyd’s 'snowmobile' — a synthesis across a variety of domains leading to new insights and capabilities. I’m sure every strategist, business leader, and entrepreneur will find valuable ideas for making their own enterprises more competitive." Chet Richards, author of Certain to Win: The Strategy of John Boyd, Applied to Business

  

"A great resource for anyone into effective strategy. As a fan of Wardley Mapping and have written about it myself previously I find this book is a great resource that ties in Sun Tzu and Boyd as I have been looking for a hardback that covers these elements of strategy. Many thanks Erik for bringing this book out!" Aidan Molloy, Senior Product Manager at Workday

"I like the layout & style, 'let the ideas speak for themselves'." @frescoseco on Twitter

 

An excellent fusion of SunTzu, Boyd, and Wardley that is beautifully laid out, highly readable and very straightforward in compressing the learning curve on all three!“ @ChaosAndOceans on Twitter

 

"THE summary and independent look on modern strategy right now!!!" Markus Andrezak, Founder and Managing Partner at überprodukt

 


Writer

Erik Schön is an executive and strategist who has successfully developed and deployed strategy for over 20 years in small, medium and large organizations. Hacker turned software researcher turned system engineer turned manager and leader turned navigator, speaker and writer, Erik has led large, global R&D organizations in complex product development.

Erik's favourite books on strategy, product development, Sun Tzu and Boyd on Goodreads.

A short blog post about creating "The Art of Strategy" using LaTeX/Overleaf inspired by Edward Tufte's beautiful books.